In honor of Johann Sebastian Bach’s birthday, which might be his 333rd, Google created associate AI Doodle on the homepage of their search to honor him and celebrate trendy technology. Created by Google’s Magenta and try groups, the Doodle lets users produce their own music by exploitation machine learning to harmonize melodies. Magenta was chargeable for the machine learning facet of the project whereas try created the flexibility to use it within the application. The machine-learning model, known as Coconet, analyzed 306 of Bach’s original anthem harmonizations thus it absolutely was ready to produce a consonant tune with the user’s notes. This exposes the ground for discussion on AI in music and whether or not or not it will produce music sort of a human and what meaning for artists within the trade. several debates have surfaced around this issue once it involves AI being a vicinity of the music trade and therefore the credibleness of it. This is Google’s initial dive int...
The deal is open to both new and current subscribers, including those who previously took advantage of last year’s $12.99 per month bundle deal, says Hulu.
New subscribers also will be able to get the first month of Hulu for free, as part of a trial period, before the $9.99 per month bundle pricing kicks in. Meanwhile, existing Spotify Premium subscribers can add Hulu by visiting their Spotify account’s Services Page and activating Hulu’s ad-supported plan as part of their account.
The two companies have been working together since 2017, when they first realized the potential in making both their services available as a single, affordable subscription.
Initially, Spotify and Hulu offered a discounted bundle aimed at students, which brought the cost down to $4.99 per month for both services — the same price as Spotify’s student plan. Last year, Spotify expanded the student bundle to include Showtime, and rolled out a low-cost $12.99 per month bundle for all other users.
Hulu more recently has been focused on bringing the cost down for its entry-level, ad-supported service for everyone. In January, it lowered its pricing to $6 per month, while simultaneously raising the prices for its Live TV add-on. The thinking here is that the ad-supported version of Hulu can serve as a loss leader for Hulu’s more expensive plans, including its commercial-free service and the increasingly popular Live TV plan, which includes a cloud DVR and access to local channels.
According to a report this month from Bloomberg, Hulu’s Live TV service has grown to 2 million users and adds hundreds of thousands of new users per quarter. Hulu believes it can better attract those new users if it can promote its available upgrades to current subscribers — which is where this Spotify bundle comes in.
It’s also worth noting the timing of the joint announcement is coming just days before Apple’s big March 25 “special event,” where it’s likely planning to unveil its own video streaming service for the first time. Some reports said Apple could be selling its service as a bundle with Apple Music; Spotify and Hulu’s preemptive move here seem to give more weight to those rumors. The two companies appear to be ready to challenge whatever Apple announces with an almost no-brainer alternative: Spotify with free Hulu instead.
In reality, this new bundle doesn’t mean Hulu is giving away its service for free — that’s just what it feels like for consumers. It’s actually a revenue-sharing agreement between Hulu and Spotify that benefits both parties’ user acquisition efforts. And both are choosing to take the hit on pricing as part of this agreement.
As part of their collaboration, Hulu is also promoting some of its original shows on Spotify, with official playlists for The Handmaid’s Tale and Pen15.
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