In honor of Johann Sebastian Bach’s birthday, which might be his 333rd, Google created associate AI Doodle on the homepage of their search to honor him and celebrate trendy technology. Created by Google’s Magenta and try groups, the Doodle lets users produce their own music by exploitation machine learning to harmonize melodies. Magenta was chargeable for the machine learning facet of the project whereas try created the flexibility to use it within the application. The machine-learning model, known as Coconet, analyzed 306 of Bach’s original anthem harmonizations thus it absolutely was ready to produce a consonant tune with the user’s notes. This exposes the ground for discussion on AI in music and whether or not or not it will produce music sort of a human and what meaning for artists within the trade. several debates have surfaced around this issue once it involves AI being a vicinity of the music trade and therefore the credibleness of it. This is Google’s initial dive int...
Twitter today is joining the podcasting arena. This morning, the social network is launching its first-ever podcast series with a new show focused on Twitter’s advertising business, which it’s calling “Character Count.” The company says, for now, it’s testing the waters with five already-produced episodes of around 25 to 30 minutes in length. It plans to wait to record more shows after getting the crowd’s reaction to the first few episodes, so it can make adjustments if need be.
The podcast will be hosted by Joe Wadlington, a marketer at Twitter who’s specifically supporting Twitter’s Business initiatives.
Each episode will involve talking to people behind the scenes of some of Twitter’s advertising stories, including the Monterey Bay Aquarium (@MontereyAq), Dropbox (@dropbox), and Simon & Schuster (@SimonBooks). The companies will speak about how they built effective ad campaigns and why Twitter’s audience mattered to them. The goal, says Twitter, is to offer others in the industry a look into which brands are “doing it right on Twitter,” and potentially spark more brands to do the same.
The podcast will be hosted by Joe Wadlington, a marketer at Twitter who’s specifically supporting Twitter’s Business initiatives.
Each episode will involve talking to people behind the scenes of some of Twitter’s advertising stories, including the Monterey Bay Aquarium (@MontereyAq), Dropbox (@dropbox), and Simon & Schuster (@SimonBooks). The companies will speak about how they built effective ad campaigns and why Twitter’s audience mattered to them. The goal, says Twitter, is to offer others in the industry a look into which brands are “doing it right on Twitter,” and potentially spark more brands to do the same.
The launch of the podcast arrives when Twitter is trying to shift Wall Street’s attention away from the network’s stagnant user growth. Twitter recently said it would stop reporting monthly users, in favor of daily users, as a result of its inability to grow this key number. The change was announced in Twitter’s Q4 2018 earnings release, where the company said it had lost another 5 million monthly users in the final quarter of 2018 bringing its total down to 321 million.
Instead, Twitter wants more attention on its ability to turn a profit from the users it does have – as it did in Q4 for the fifth quarter in a row, and the fifth time ever. Its Q4 revenues were $909 million, which were more than the expected $868.1 million and up 24 percent on the year ago quarter. Advertising accounted for 87 percent of those revenues, Twitter said. It’s no surprise, then, that Twitter now wants to help advertisers learn from others succeeding in this space and grow that figure further.
Twitter is not the only company that’s tapping into the popular audio format of podcasting to talk to advertisers and marketers more directly.
In January, Facebook also launched its first U.S. podcast with a series focused on entrepreneurship – the larger, unspoken goal being to position Facebook as a place where entrepreneurs come to advertise their business. And somewhat related, LinkedIn debuted LinkedIn Live, a new video broadcast service which gives people and organizations the ability to stream real-time videos to groups in a sort of cross between YouTube Live and video podcasting, perhaps.
Twitter, like Facebook and LinkedIn, will not be running other ads within its programming. That makes sense, as the podcast itself is effectively an ad for Twitter’s business and advertising tools.
New episodes will debut every two weeks on Apple Podcasts, Google Podcasts, Spotify, TuneIn, and Stitcher.
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